Advertising inventory or media inventory is the space available in the
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass e ...
,
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, and
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
industries to advertisers on newspapers, magazines, and digital platforms.
History
Traditionally advertising inventory was sold during
upfront events in the third week of May.
However, advertising space is increasingly being transacted
algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
ically, such as
real-time bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression a ...
.
Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.
* Premium guaranteed
* Audience targeted
* Remnant
* Sponsorships
References
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External links
SEO For Lawyers
Advertising